At Acton, our mission is simple. We want everyone to understand the foundational ideas that lead to a free and virtuous society. We do this through promoting our unique synthesis of faith and economics. And we focus our efforts on reaching influential leaders in academia, business, and faith communities.
In 2020, Acton focused on creating timely and topical content that engaged current and new audiences across all of Acton’s platforms. From crony capitalism to Coronavirus to the threat of economic nationalism, Acton’s experts provided an insight and moral clarity on the path to a free and virtuous society.
Over the year, Acton’s website had 1.9 million users (+8.31%) and more than 2.1 million sessions (+8.74%). Additionally, our Youtube channel had more than 600,000 video views (+26%).
Rev. Ben Johnson’s “What does Black Lives Matter believe?” article on Acton’s PowerBlog received 236,147 total page views since its posting, making it the most trafficked piece in Acton web history.
Acton has also prioritized building engaged communities for our digital platforms.
Over 1.15 million people engaged in some way with our content and our ideas on Facebook in 2020, a 744% increase over 2019. Throughout the year more than 12.5 million people on Facebook saw our content (+256%), our posts were shared more than 115,000 times(+1,287) and received more than 75,000 comments (+956%).
Three decades of changing hearts and minds
At our 30th Anniversary Celebration, Acton’s co-founders discuss Acton’s beginnings, highlights through the years and the future of the organizations. Watch the full one-hour program here.